With over a billion users, Facebook is now considered a marketing goldmine for entrepreneurs looking to communicate with customers and reach prospects. Read More

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Shopping online can be a great experience. You don’t have to leave the comfort of your home and you can quickly compare and read about all the competing products in order to pick the best one for you. But it can also be a little frustrating if the process isn’t designed correctly.

Looking around for that checkout link, having to fill out registration forms and then being told the product is out of stock isn’t going to make your day. Spend a little bit of time fine tuning your checkout process and polishing off the user experience and you’ll be rewarded with happier customers and more sales. Here are 12 useful tips to help you do just that.

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At BigTurns, we provide the software for all businesses to easily create, send, and track their email marketing campaigns. But we don’t stop there. We have an amazing technical support department to help you every step of the way, Account Managers to make sure your campaign begins with a bang and stays successful, and a product that is very easy to use. As much as you want your business to succeed, we want to help your business succeed.  Read More

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For those of you who love to wade through the plethora of standard reports offered by Google Analytics and spend hours mulling over reams of data trying to find that elusive key metric please feel free to skip this article.

However, if like most of us you want quick access to key web analytics custom reporting data and your boss (and his boss!) are breathing down your neck then look no further than the superb blog post written by the outstanding Avinash Kaushik over at Google. Read More

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Cloud computing is the next generation of hosting websites and software for business. It feels as if the cloud is mentioned everywhere and anywhere these days.  But do you know what it is and what it really means? Read More

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Are you wanting better performance from your online marketing? Is your website effective in generating the leads and sales? Here are 10 questions you should ask your marketing department / web designer.

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While 87% of small businesses have a website (Forrester), many of these businesses are being let down by inadequate tools. In response, online software startup BigTurns has a platform, a web-based application that completely replaces traditional web hosting with a fresh, business- oriented approach. BigTurns is the world’s first web hosting platform that automatically tracks and profiles visitors on your website, creating a complete picture of customer behavior. This empowers business owners to know their customers more intimately, make better business decisions and ultimately improve profits.
 

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Last year over 10 million US small businesses were prioritizing eCommerce initiatives (Forrester), yet the eCommerce world remains a nightmare of confusion and complexity. It’s that nightmare that BigTurns puts to rest with it's all-in-one software, a web-based application that makes running an online store easy by bringing together all the tools that business owners need to succeed. In contrast to existing solutions, BigTurns completely replaces the traditional website-ecommerce pair with a holistic “online business” approach that puts the spotlight on understanding your customers and getting better results – whilst saving time and money.



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CONDUCTING AN EMAIL MARKETING REVIEW

Here's a wealth of hints, tricks and suggestions on how to increase the effectiveness of your email marketing programs. Before you start, however, it might make sense to get a good picture of where your campaigns are today by conducting an email marketing review. This review should include an analysis of key performance metrics, a look at any recipient feedback or surveys, a review of your website analytics, a comparison against internal and relevant external benchmarks and a review of your creative and content.

Once this is complete, you can use what you’ve learned to map out an improvement plan for your email marketing programs using the information in the guide. The steps for an Email Marketing Review are listed below.

Analysis of Key Performance Metrics

Your first step in the Email Marketing Review process is to develop a spreadsheet that contains your email marketing program results from the past 6 -12 months. The idea is to give yourself a broad enough sample size to extract meaningful information and to conduct deep analysis as easily as possible. Once this report is developed you should be able to calculate your overall averages and determine the best and worst performing message for each metric. Read More

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