Comparison Shopping Engines
Comparison Shopping Engines (CSEs) are becoming more popular among eCommerce sites due to the high quality traffic they send to your site. CSE visitors are more likely to convert and generate a higher conversion rate than Google Adwords. CSEs direct traffic directly to your product page for simple “buy now” navigation.
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Comparison Shopping Engine Set Up >> |
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- Set up account one of the major comparison shopping portals
- Generate product feed and submit to engines
- Write ad copy and optimize for best results
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Campaign Management per CSE Account >> |
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- Monitor existing campaigns and report monthly
- Measure product success and modify feed as necessary
- Implement Best Practices
- Report on KPI trends month over month
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Cost per Click (CSE's) >> |
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- Charge per click from CSE & billed to client
- Maximum charge to be set as per client budget
- Bigturns does not mark up nor take commission on media buys
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Comparison Shopping Engines
