A 3 section wire frame for your website. Each page will be detailed for your designers and integrators to use as a blue print for the development of your site. Page particulars include:

• Page by page detailed descriptions
• Content requirements, menus, links
• Page Goals & Calls to Action

 

• Prepare a 12 month tactical plan of all the different relevant internet marketing and email communication initiatives
• Include a matrix of all marketing tactics, the subject of the communication and the target market

 

• Prepare a reporting structure of actionable data to measure and comparison industry key performance indicators
• Include both data over a period of time
• Trend reporting period over period

   

 

A process model to list your site goals and how to achieve those goals. We will produce a visual document detailing each page and its purpose in achieving the site goals. The designers and copy writers will use this document as a blueprint for developing the site's communication to lead the visitors through the conversion pathway to the site goals.

• List of site goals
• Process to achieve those goals
• How to handle the goals once achieved i.e. segment database, autoresponders, campaign subscribers

 

A document to show the process to lead a visitor through the catalog and product navigation through to the checkout. The product merchandisers and brand managers will use this document to organize and develop the product offering.

• Catalog and category hierarchy
• Products information requirements
• Payment gateway requirements
• Transaction processing requirements
• Automated email communications, autoresponders and work flow requirements
• Content requirements