PLA1002 Web Site Conversion Path

A process model to list your site goals and how to achieve those goals. We will produce a visual document detailing each page and its purpose in achieving the site goals. The designers and copy writers will use this document as a blueprint for developing the site's communication to lead the visitors through the conversion pathway to the site goals.

• List of site goals
• Process to achieve those goals
• How to handle the goals once achieved i.e. segment database, autoresponders, campaign subscribers