Small business owners find this blog to be a great resource for sales and marketing strategies.

Google AdWords - Search Ads for your Business

Published by Charles Brodeur

Google AdWords drives targeted traffic to your website, fast. Many times marketers use Google AdWords as a means to generate quality traffic to a website when it doesn’t rank very well in natural search results. Although this is true, and we recommend beginning every SEO campaign with customer-driven data, search engine users have come to put trust in a brand if they see your website in two places on search results, both natural and paid placement. Read More

Email Marketing and Analytics for Ecommerce Websites

Published by Charles Brodeur

Email marketing has evolved dramatically over the past five years. Sophisticated marketing & analytics tools that were only available to enterprise clients are now available to SMBs. Ecommerce marketers now have the ability to send emails based on customer segments, transaction history, group memberships, and online behavior. However, it is a process of evolution to build your email marketing into a fully functioning Marketing Automation system. Read More

Ecommerce Product Ratings & Reviews.

Published by Charles Brodeur

Product recommendations, ratings and reviews are important parts of the personalized customer experience. Using the two marketing tactics allows your customers to make informed purchase decisions and keeps them loyal to your business. Using ratings and reviews is a strategy that helps leverage product recommendations to show high-rated products more often. You can use ratings to drive product sales when you display ratings as an attribute.
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Who's Going To Write The Content for our Ecommerce Website?

Published by Charles Brodeur

Most ecommerce business owners today understand, content is critical for a solid marketing strategy. The importance of content in today’s marketing landscape is a big part of the reason that 90% of organizations employ content marketing. Unfortunately, the rush to adopt content marketing also means that many marketers are having trouble finding the time to create their own content. Even a basic set of product descriptions can take hours of time to plan, edit, revise, and distribute effectively; that’s without considering more sophisticated forms of content such as videos or technical details. To combat the challenge that adopting a content marketing strategy can present, inventive marketers have come up with ways to help them do more with less time. When it comes to effective content curation and creation today, there are four commonly-accepted strategies that most companies engage in: 1. hiring a marketing agency 2. using self-serve content platforms 3. working with a freelancer 4. bringing staff on board to deal with the challenge of content creation. Each approach has its own pros and cons; what works for one marketer may not be suitable for the next one. The key to succeeding with your content curation and creation strategy is to learn about the benefits and drawbacks of each different type and then make a decision about which one is best for your needs.  Read More

Google to use "Mobile Friendliness" as a Ranking Signal

Published by Charles Brodeur

The recent announcement from Google noted that Google will be expanding the use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in your search results.  Read More

B2B Mobile Commerce Trends 2015

Published by Charles Brodeur

There is breaking news for B2B organizations that have not yet fully adopted mobile and online commerce. Companies that fail to respond to this change may experience a decline in revenues, market share, and profitability. Business and industrial customers are turning to mobile as a platform to conduct research, plan procurement strategies, and conduct business. They are quickly following the trend established in the consumer (B2C) world, in which mobile devices play a central role in connecting buyers with sellers. 




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Holiday Shopping Benchmark Report - Q4 2014

Published by Charles Brodeur

Mobile mattered more than ever this past holiday season. 

Mobile commerce went from being a necessary evil to an overnight game-changer. The merchants that got on board with mobile commerce reaped the benefits of the iOS and Android-armed shoppers. In addition to mobile sales and traffic figures, this report details holiday ecommerce benchmark survey results:   Read More

Happy Customers Generate More Customers

Published by Charles Brodeur


 
That’s why ratings and reviews are such powerful conversion drivers – and such a vital part of any product information management initiative.  Read More

Ecommerce Strategies for Free Shipping

Published by Charles Brodeur

Where “free shipping” resides on a P&L can significantly impact how frequently retailers offer it. While the majority of retailers identify any shipping-related costs or expenses within their transportation line items, some retailers allocate them under marketing expenses because free shipping is such an effective driver of incremental sales. Those retailers that consider free shipping a marketing expense also tend to offer free shipping more frequently and generally did not “rate shop” (i.e., downgrade shipping service levels to save money).
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The Rise of Ecommerce Sales in Canada

Published by Charles Brodeur

Canada Post and Multi Channel Merchant teamed up to present to us the explosive growth of ecommerce sales in Canada and how the industry leaders are taking advantage of the market opportunities.
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