Most ecommerce business owners today understand, content is critical for a solid marketing strategy. The importance of content in today’s marketing
landscape is a big part of the reason that 90% of organizations employ content marketing.
Unfortunately, the rush to adopt content marketing also means that many marketers are having trouble finding the time to create their own content. Even a basic set of product descriptions can take hours of time to plan, edit, revise, and distribute effectively; that’s without considering more sophisticated forms of content such as videos or technical details. To combat the challenge that adopting a content marketing strategy can present, inventive marketers have come up with ways to help them do more with less time. When it comes to effective content curation and creation today, there are four commonly-accepted strategies that most companies engage in:
1. hiring a marketing agency
2. using self-serve content platforms
3. working with a freelancer
4. bringing staff on board to deal with the challenge of content creation.
Each approach has its own pros and cons; what works for one marketer may not be suitable for the next one. The key to succeeding with your content curation and creation strategy is to learn about the benefits and drawbacks of each different type and then make a decision about which one is best for your needs.