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6 Ways to Build Links

Published by Paul Pyrlik

Google and other search engines such as Yahoo! or Bing use software programs called "Search Engine Spiders” to search the Web for content "relevant" sites. These spiders travel across links, then index and rank the web sites. Their rankings can be then seen on search engine result pages.

To be listed on top of the search engine pages it is critical to establish "relevant" link relationships, building both outbound and inbound links to your site. To help being ranked as high as possible it's necessary to build as many "relevant"  links as possible.

The more "relevant" links you have the greater your chances will be to attract more visitors. It's an easy and very effective formula to boost traffic to your web site while it's also one of the least expensive ways.

Here are 6 effective ways you can build links:

1. Create a blog. A blog is like an online journal where you can write about business related topics and let visitors discuss and comment on your entries. Search engines love blogs because they contain lots of keywords people might search for. Assign categories and tags to each of your blog posts. Consider to create a blog if you believe that you or your staff members can write a few entries each week to contribute content. Always insert links to other pages on your site where applicable throughout each post.


2. Comment on other people's blog posts. Visit other peoples’ blogs and post comments. When you do, check if the blog’s comment policy allows you to leave a link as a part of your signature. If it does, be sure to insert yours. If you can leave interesting, relevant, and insightful comments, it’s likely you will be able to attract visitors to your site from the blog’s followers.

3. Submit articles.
Wherever a web site is in need of free content written by experts in a field consider to submit articles for this site. You can write about how you can help buyers, visitors, and members of your target market for example. The articles do not need to be long, three to four paragraphs will do. The best thing about it is that you can include links to your site as a free advertisement. Readers might want to know more about interesting topics and come to your site in order to learn more about your business and what you can offer.

4. Put your web site address on everything. Just as you would do if you wrote an article or a blog post, you should put your web site address on your business cards, in your email signature, on any correspondence you send, and on any promotional or membership materials you create. The more you promote and expose your web site address to other people, the more visitors you will be inviting to your site.

5. Ask to have your site featured.
Any time you see a web site that lists organizations like yours or any company or vendor that you work with that has a web site can be a potential link for your site. First, investigate if they link to other sites; then don’t be afraid to ask if they will feature your link. Do the same with every company or partner you work with. As an incentive you can offer to publish links to their sites as well.

6. Link to Social Media Sites.
Add links to your Facebook, Twitter, Linkedin, and other social media accounts on your web site. Social Media Sites are excellent for establishing link-relationships as they connect people with similar interests. Talk about your business and the latest news on these sites, make sure to provide content relevant information, and place BackLinks to your web site. People who find you on these sites first might come to your web site to learn more about what you can offer. Also, your web site visitors might want to learn more about you, follow the social media links, and share their contact information with you.  

Always remember the golden rule: The more relevant links you build, the more qualified visitors you will attract!

Paul Pyrlik
eCommerce Consultant
BigTurns Professional Services Ltd 
Vancouver, BC V6E 4R1
info@BigTurns.com

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