When you are building an eCommerce site there are so many things to
think about. You need a website, a customer database, credit card
processing, marketing, Inventory management, reporting, and the list
goes on. Sometimes there are just too many things to think about.
That's why it's good to have a list. Building a "to do" list and
checking it off is the best way I know how to get through the multitude
of tasks when starting a new venture like an ecommerce site.
For the purpose of this article we are going to focus on the Six Page Views of a typical ecommerce shopping cart. This list is a great check list for designers and integrators looking to set up an ecommerce site. Each one of the six views is equally important in that each page view is one stage in the conversion path or sales funnel. If any one of the six page views is broken then you have a problem and the orders will slow or worse stop.