The E-commerce Blog

Attention Deficit Disorder (ADD) is a constant battle online. I call it "Shiny Object Syndrome". It is so easy to lose focus these days and bounce from one great idea to the next before we have fully executed on the first great idea.

That's why we need a plan that follows a the path to success. 

Decades ago, business owners had it easy - they weren't dealing with the rapid and volatile change we deal with today.There was a strategic, focused way of managing a businesses that you may remember - the 4 P's.

The 4 P's, aka the "Marketing Mix", is a combination of four marketing ingredients that you must constantly balance and control when running your business.

The 4 P's are still relevant today, and we have a bit of an update to applying them to the eCommerce Business:

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Google and other search engines such as Yahoo! or Bing use software programs called "Search Engine Spiders” to search the Web for content "relevant" sites. These spiders travel across links, then index and rank the web sites. Their rankings can be then seen on search engine result pages.

To be listed on top of the search engine pages it is critical to establish "relevant" link relationships, building both outbound and inbound links to your site. To help being ranked as high as possible it's necessary to build as many "relevant"  links as possible.

The more "relevant" links you have the greater your chances will be to attract more visitors. It's an easy and very effective formula to boost traffic to your web site while it's also one of the least expensive ways.

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How to decide between blogging and a newsletter

1. Education - BOTH
2. Business ideas for feedback - NEWSLETTER
3. Showcase before and after photos - NEWSLETTER
4. FAQS - NEWSLETTER
5. Common Concerns - BOTH
6. Tips - BOTH
7. Coupons and Discounts and Specials - NEWSLETTER
8. Products - BOTH

Education:

This is the first Post for The eCommerce Blog from Sales and Marketing Automation. 

Our mission with this blog is to promote eCommerce Best Practices to Small business owners. We will be including topics that relate to building eCommerce Sites, marketing eCommerce Sites and managing eCommerce Sites.

We are not sure where this journey will take us but the general direction we are going to set out on is to expose the tricks that make successful sites sell.

We will discuss topics like eCommerce Technology, SAAS, Email Marketing, Internet Marketing, Blogging, Content, Conversion, Customer Automation, and more.

I will be the main contributor to the blog postings, and all of our contributors will some how be related to BigTurns Business Systems, an eCommerce Consulting Company with an eCommerce Platform for sale and a team of eCommerce Consultants.

I Hope you like it.  Read More