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Google to use "Mobile Friendliness" as a Ranking Signal

Published by Charles Brodeur

The recent announcement from Google noted that Google will be expanding the use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in your search results.

Google has created a test to see how your website responds to mobile. See how your site responds here:

If your website is not responsive then you can expect your rankings in Google search results to be effected in an unfavourable manner. We have been on notice that this would come and now it is official. The fact that the majority of websites are NOT responsive (mobile friendly) is going to put some considerable pressure on many businesses over the coming months to upgrade their website. 

Here are the results from our BIgTurns website:

In upgrading your site to a new responsive design there are a number of factors that should be considered before rushing in as not making the best decision now may lead to wasting a lot of money on a solution that fails to meet some broader needs that can serve you better for your website. 

Rather than second guessing the best options available to you we are offering a special Website Analysis and Audit for FREE. We will not only identify what you can do to make your website mobile friendly but we will also analyze your site for other issues which might exist so you avoid simply including problems in any new design and then explain the different options available to you to prepare for Google’s changes that come into effect on the 21St April.

Contact us for more information.

Charles Brodeur
eCommerce Consultant
BigTurns Professional Services Ltd 
Vancouver, BC V6E 4R1

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