The E-commerce Blog

Profit-driven marketing is about tackling traditional marketing challenges with a mathematical approach.  Once you find the marketing formula that generates a positive ROI you need to spend more to make more.

One company employing this new strategy is Airbnb. The popular global accommodations company creates models to understand the value that every new customer brings over his or her lifetime. Then, equipped with flexible budgets, their digital marketing team is able to reach all the right customers at the right time.

Being a profit-driven marketer means challenging traditional methods in order to reach new levels of success (and profits). Google has launched a practical guide, where you’ll learn how to strategically bid up CPAs and flex ROI limits to grow your digital campaigns, just as Airbnb and others have done.

Get the guide here.