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Setting up the eCommerce Platform

Published by Charles Brodeur

About 4 years ago, we were looking into starting a new business, online. As an accomplished businessman we started thinking about what we were going to need to be successful. A website was the obvious starting point. It had to be easy enough to add and change content - because websites live or die on the basis of fresh, useful content.

Next - we needed a way to manage leads and customers. You need to be able to react quickly to new leads and follow up on old ones. Then, marketing. Email marketing to be precise. A permission based list of people who are receptive to hear your message is priceless. And don't forget - online shopping. Selling online is the most important function we needed to do.  We wanted to process orders 24 hours a day.

That's a basic list. There's more, like community forums, affiliate programs, blogs and so forth. But let's keep it simple, ok?

So, checklist in hand (we are pretty organized kinda guys) we went looking for something to do all this and we found Content Management Systems, and Customer Relationship Management systems, and Shopping carts, and Email Marketing Solutions, and Site Analytics. So we signed up to all these services and downloaded what we needed to download.

OK great, we thought, let's get started!....Or not.

We got frustrated. Because running any business is a little like racing a car. You've got to push hard, stay ahead of the pack and be smart about how you race. But our  problem wasn't that we couldn't race. We were wasting our time trying to build the nice, fast car.

The other problem was we found ourselves spending a lot of time trying to keep all his separate systems in sync. And more than once we forgot one of the five or six log in details we were supposed to remember.

Why why why was it so complicated?  It just wasn't an effective use of time. Why hadn't anyone built a nice, fast car that we could just jump in and start racing?

With that thought we rolled up our sleeves and decided that we needed to solve this little problem. Not just for ourselves, but for other business people who weren't able to build themselves a nice, fast car.

We named our new venture BigTurns and hit the scene in 2008. Since then, the eCommerce platform has changed and grown, adding a bunch of great features that complement a holistic online business approach.

Now we find ourselves setting up eCommerce sites for business people, helping small business people sell more online, and managing customers eCommerce business as a complete service. 

If you are looking for eCommerce help, feel free to contact one of our consultants at 888-324-4012 or

Charles Brodeur
eCommerce Consultant
BigTurns Professional Services Ltd 
Vancouver, BC V6E 4R1

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