To provide perspective for retailers on consumer behavior in today’s fluid shopping culture, UPS commissioned this research with comScore for the third consecutive year. The opportunity and the challenges are here in equal measure for today’s retailer. Consumers continue to gravitate to Internet channels as desktop retail e-commerce reached $211 billion in 2013, up +13% year/year. Mobile or m-commerce is growing and now accounts for 11% of retail e-commerce as of 1Q14.
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Hope this helps.
Charles Brodeur
eCommerce Consultant
BigTurns Professional Services Ltd
Vancouver, BC V6E 4R1
info@BigTurns.com
