An article by Adobe on responsive web design.
Small business owners find this blog to be a great resource for sales and marketing strategies.
An article by Adobe on responsive web design.
This guide will walk you through the basics of Conversion Rate Optimization (CRO). You’ll find information that will help you improve the performance of your website, including: optimizing your landing pages and user experience, as well as the tools you’ll need to be successful.
Starting an eCommerce business is becoming easier by the day. More business owners are looking to expand their online efforts to include eCommerce and build a true online business. Unfortunately, this presents a large set of challenges, not least of which is the threat of larger, better funded competitors online.
Thankfully, the key to successful eCommerce isn’t complicated. By planning ahead and considering your goals and your audience you will greatly increase your chances of success. Here’s three simple ways to make your online shop stand out from the crowd.
Sure, your web store looks just great and you have a right to be proud of it. But did you ever sit with a focus group to see what problems they had with it? Did you ever have top web site designers analyze it to find its hidden flaws? Have you listened to dozens of eTailers describe in detail how they vastly improved their online sales and conversion rates just by making basic design changes that eliminated the most common web site design faux pas?
Online retailing is expected to return to double-digit growth this year, and the web merchants that enhance their web site design and usability early in the year will lead the way. The growth will be achieved by avoiding the most common web site design and usability mistakes that cause shoppers to abandon the retail sites and result in an average conversion rate of just 3%.
One of the most important things to keep a grip on when you run a business is the overheads. It’s so easy to let the cost of the “basics” mount up
and start effecting your bottom line. We are going to outline how I first launched my office on a total shoestring but through being a bit savvy made
sure that I didn’t compromise on any of the basics.
So in truth this post is half about me being a bit savvy and the half about me having made mistakes that hopefully I can now stop you making.
Relevance is the right content sent to the right audience, which results in high response rates, delivery rates and reader engagement. Advances in email list management software and customers’ increasing willingness to provide specific information about their preferences mean that email marketers can now use sophisticated segmentation in email campaigns to tailor messaging to be more relevant than ever.
Now, marketers can provide different messages to many different segments of their database, using all sorts of factors that affect buying behavior. This procedure, called segmenting, allows you to create a series of highly-focused mailing lists without having to re-enter the data every time or require subscribers to sign up for many different mailing lists in order to get the email they really want. Read More
characters could be all that stands between you and the success of your
next email campaign. Why? Because 50 characters is all the space you
have in a typical subject line – to catch the attention of your reader,
entice them to open your email and take action. With so much at stake,
marketers need a quick and proven reference tool for developing subject
lines that get the desired
result: opened emails.
Let these rules be your guide.
The year 2010 should be used to optimize your existing eCommerce
Many Online Shops I see out there have enormous potentials for
improvement. Some of them can't be implemented easily, e.g. Clean URLs
(URLs which just reveal their resource, but not their technology) - here
you are often limited by the technology and platform you use. However,
there are many things you can do in the field of technical Search Engine
Optimization (SEO). For this purpose one option would be to create a
whole new template to get started. You can overhaul the GUI (graphical
user interface) and optimize the template for all the search engines
like Google and Yahoo. What needs to be done for this can be listed
When you are setting up an online store you should consider in which currency you charge your customers. Either you accept only one currency or you offer your customers the opportunity to choose from different currencies. In this article some of the of the Pros and Cons of single and multi-currency stores are discussed.
This is the first Post for The eCommerce Blog from Sales and Marketing Automation.
Our mission with this blog is to promote eCommerce Best Practices to Small business owners. We will be including topics that relate to building eCommerce Sites, marketing eCommerce Sites and managing eCommerce Sites.
We are not sure where this journey will take us but the general direction we are going to set out on is to expose the tricks that make successful sites sell.
We will discuss topics like eCommerce Technology, SAAS, Email Marketing, Internet Marketing, Blogging, Content, Conversion, Customer Automation, and more.
I will be the main contributor to the blog postings, and all of our contributors will some how be related to BigTurns Business Systems, an eCommerce Consulting Company with an eCommerce Platform for sale and a team of eCommerce Consultants.
I Hope you like it. Read More