Small business owners find this blog to be a great resource for sales and marketing strategies.
Google AdWords drives targeted traffic to your website, fast. Many times marketers use Google AdWords as a means to generate quality traffic to a website when it doesn’t rank very well in natural search results. Although this is true, and we recommend beginning every SEO campaign with customer-driven data, search engine users have come to put trust in a brand if they see your website in two places on search results, both natural and paid placement. Read More
Google is the market leader in online search and is becoming the market leader in FREE tools for small business. Watch the presentation on how to get started with Google. Read More
Last year over 10 million US small businesses were prioritizing their
online business(Forrester), yet managing it is still a nightmare of
confusion and complexity. It’s that nightmare that BigTurns puts to rest with it's "Sales and marketing software for websites", a web-based
application that makes setting up online easy with all the tools that
business owners need to succeed. In contrast to existing solutions, BigTurns completely replaces traditional web hosting with a
business-oriented approach that puts the spotlight on understanding
your customers and getting better results – while saving time and
money.
Building an online business is hard work for small business owners. Modern trends in marketing toward blogging and email marketing simply highlight that business owners need more than a plain website. Web analytics, online shopping and lead management are also high on the list of priorities, but vendor selection is daunting and their approach specialized. “In many cases, business owners are working with a fistful of disconnected systems to manage their online business. That means they need to waste time importing and exporting data to keep the systems in sync,” BigTurns' Operations Manager Aidan Leonard says.
BigTurns takes an integrated approach to online businesses with a results focused attitude. By incorporating website management, lead management, email marketing, online shopping, blogs, and business analytics, BigTurns is a one stop solution. Most importantly, BigTurns offers a customer centric vision of your website, with every feature integrated into a central customer database. This means businesses can automatically build customer profiles and track behavior across their online business, to make better decisions and improve profits.
The result is that businesses are saving time and money while achieving more online. “We’ve got customers telling us that using BigTurns is saving them a day of work a week,” Leonard says. And while being able to access so many vital features of your business from a central console is a huge benefit for business owners, there’s a significant cost benefit too, according to Aidan. “You could spend 5 times as much for a solution comparable to BigTurns – and it would need to be custom built by programmers. Our customers are spending less money, and getting more.”
BigTurns runs inside any web browser with no downloads required, and no time consuming setup. The software will be offered on an affordable subscription basis comparable to current web hosting costs. Currently in private beta, you can request an invitation to use BigTurns for 30 days by going to www.BigTurns.com
BigTurns creates software to empower small business owners to take their business online with less fuss and better results.
If you’d like more information on BigTurns, a live product demo or an interview with Charles Brodeur, please contact us here: http://www.bigturns.com/ecommerce/vancouverCanada/contactUs
Data Source: Forrester report: “Making Sense Of Hosted Commerce Platforms” – 44% of small businesses (roughly 24 million small businesses are operating in the USA) listed internet or ecommerce initiatives as a priority or critical priority.
Attention Deficit Disorder (ADD) is a constant battle online. I call it "Shiny Object Syndrome". It is so easy to lose focus these days and bounce from one great idea to the next before we have fully executed on the first great idea.
That's why we need a plan that follows a the path to success.
Decades ago, business owners had it easy - they weren't dealing with the rapid and volatile change we deal with today.There was a strategic, focused way of managing a businesses that you may remember - the 4 P's.
The 4 P's, aka the "Marketing Mix", is a combination of four marketing ingredients that you must constantly balance and control when running your business.
The 4 P's are still relevant today, and we have a bit of an update to applying them to the eCommerce Business:
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The year 2010 should be used to optimize your existing eCommerce
Platform.
Many Online Shops I see out there have enormous potentials for
improvement. Some of them can't be implemented easily, e.g. Clean URLs
(URLs which just reveal their resource, but not their technology) - here
you are often limited by the technology and platform you use. However,
there are many things you can do in the field of technical Search Engine
Optimization (SEO). For this purpose one option would be to create a
whole new template to get started. You can overhaul the GUI (graphical
user interface) and optimize the template for all the search engines
like Google and Yahoo. What needs to be done for this can be listed
quickly:
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Have you noticed that it's deeply ingrained in North American society to define ourselves and others by what we do and who we work for?
Conversations with strangers are sure to almost always follow these 3 steps:
1. "Hi, I'm Charles. What's your name?"
2. "John. Nice to meet you. How do you know the host?"
... Uncomfortable Pause ...
3. "So, what do you do for a living?"
and that's the Bus-stop / 1st-date / Distant-relative / Networking variety of conversation. Mind you, when you go to 'networking' events you can often dispense with step 2 altogether!
True Story..
The other night I'm talking to an older gentleman, a distant relative, at a family gathering and the inevitable question popped up. What are you doing now, Charles?
"I'm the Director of Online Marketing at Keel & Rudder, an online sailing store" I unashamedly respond but at the same time secretly wishing I was a respectable banker with Goldman Saks. (not)
"Keel and What?!?! And what exactly does a 'Director of Online Marketing' do??" the old Uncle interrogates me suspiciously like Colonel Klink would...
Here's the answer in blog post format for easier digestion:
Google and other search engines such as Yahoo! or Bing use software programs called "Search Engine Spiders” to search the Web for content "relevant" sites. These spiders travel across links, then index and rank the web sites. Their rankings can be then seen on search engine result pages.
To be listed on top of the search engine pages it is critical to establish "relevant" link relationships, building both outbound and inbound links to your site. To help being ranked as high as possible it's necessary to build as many "relevant" links as possible.
The more "relevant" links you have the greater your chances will be to attract more visitors. It's an easy and very effective formula to boost traffic to your web site while it's also one of the least expensive ways.
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Ever wonder if the basics from grade school would come in handy in
your business life?
Getting your website ranked best in internet
search results uses all of that knowledge. Search engine results are
based on those science, math and English courses. Internet technology
is the science that allows "spiders" to comb the "web" for data
applicable to a search inquiry. Search engines have unique
mathematical algorithms that formulate your website's relevance to
that inquiry. Finally, your English lesson is where writing the copy
on your website can help tie all of that together for best results. In
the following, you will get valuable tips on creating titles,
copywriting advice, using graphics, and keywords to better place your
website in search rankings.
Read More
This is the first Post for The eCommerce Blog from Sales and Marketing Automation.
Our mission with this blog is to promote eCommerce Best Practices to Small business owners. We will be including topics that relate to building eCommerce Sites, marketing eCommerce Sites and managing eCommerce Sites.
We are not sure where this journey will take us but the general direction we are going to set out on is to expose the tricks that make successful sites sell.
We will discuss topics like eCommerce Technology, SAAS, Email Marketing, Internet Marketing, Blogging, Content, Conversion, Customer Automation, and more.
I will be the main contributor to the blog postings, and all of our contributors will some how be related to BigTurns Business Systems, an eCommerce Consulting Company with an eCommerce Platform for sale and a team of eCommerce Consultants.
I Hope you like it.
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