Vancouver, BC:
Keel & Rudder, http://www.keelandrudder.com , is delighted to announce the launch of its new online sailing equipment and accessories store. Keel and Rudder is a Joint Venture between Vancouver-based Pacific Winds Sailing Inc. and BigTurns Business Systems.

Keel and Rudder is dedicated to supporting the Canadian sailing community by forging strong ties with sailing clubs and their members across the country. The company will focus on the needs of sailboat racers by offering competitive pricing on innovative products and accessories that are delivered in a timely manner.

Charles Brodeur of BigTurns is excited to be running the eCommerce division of the new Online Sailing Store.  BigTurns will be in charge of the eCommerce Development, Email Marketing, eCommerce Management, Internet Marketing, analytics and reporting.

Martin Peet, one of Keel and Rudder’s crew, commented “We are delighted to finally launch our new online store and to begin providing quality products to Canada’s sailboat racers”. He further adds “We are proud to begin offering equipment and accessories from companies such as Harken, Hawk, Mobri, Velocitek and Dirty Dog and will be working over the winter to boost our product line”.

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